The Enlightening Journey of Bringing A New Product To Market: A Summer of Innovation and Education

Nader Nassereddine
3 min readAug 10, 2023


Blue Planet Studio/Shutterstock Photo

Written by: Nader Nassereddine, B.Comm. | Community Manager at ProfBot

As summer draws to a close, I am thrilled to share my incredible journey of working with a dynamic start-up and the rewarding endeavour of launching an innovative AI educational tool to market. I had the pleasure of working alongside founder and former colleague Dr. Sean Wise, Professor of Entrepreneurship at Toronto Metropolitan University. Here are five key insights that I gained from this venture.

1) Understanding the Market is Paramount

A pivotal step in the product launch process was conducting extensive market research. Before introducing to the educational sector, I dug deeper into understanding the market dynamics. I identified the pain points and needs of educators and students, analyzed the existing competition, and evaluated potential growth opportunities. Recognizing the rising trend of online education and technology’s power to personalize learning experiences, I realized that ProfBot could fill a significant gap.

2) Framing a Value Proposition is Crucial

The next lesson involved developing a compelling value proposition. We needed to articulate how our chatbot is unique and beneficial, as well as why educators and students should choose it over alternative solutions. Our chatbot was designed to offer personalized learning experiences, instant feedback, and 24/7 availability. The unique selling point became its ability to adapt to each student’s learning pace, providing a one-on-one tutoring experience that surpassed traditional methods.

3) Effective Cost Management Can Make or Break the Venture

Another challenge we faced was identifying cost-effective channels to bring to market. Operating on a shoestring budget, we couldn’t afford large-scale marketing campaigns or high-profile partnerships. Instead, we focused on organic growth strategies. For instance, we employed traditional methods like email marketing as well as finding public speaking engagements at pedagogical conferences that discussed the topic of AI and the future of education. Lastly, we also initiated a referral program (i.e., a marketing tactic — referral marketing), that incentivized our users to recommend ProfBot within their social networks.

4) Feedback is the Cornerstone of Improvement

As with any Startup, customer feedback is vital for entrepreneurs pursuing a new venture in the 21st century. Post-launch, we established a robust feedback mechanism which encouraged users to share their experiences. This feedback provided insights into ProfBot’s performance, user satisfaction, and areas requiring improvement. By continuously iterating and refining our chatbot based on customer feedback, we ensured that it met user expectations and fulfilled their needs.

5) Resilience is Key

Not every journey is a linear one. Working on a project of this magnitude had its share of challenges. From refining algorithms to adapting to the sudden shifts in the market, it was during these times we witnessed the strength of our team and the power of determination. Overcoming obstacles together made us more resilient than ever before.

“Not every journey is a linear one.”


The process of bringing a new product to market is a complex, yet rewarding, journey. Overall, my summer with ProfBot has taught me invaluable lessons in seeing an idea come to life. It has also equipped me with the knowledge and skills that I will carry throughout my career. I am immensely grateful to have worked with Sean Wise on this new venture, and I am eager to see the positive impact our AI educational tool will have on the lives of future learners in the classroom.



Nader Nassereddine

Work to make your past thankful and your future proud. 🧿